iCampaign | Retail Roaming


Manage campaigns and communications through an analytics-driven marketing platform

Multi-channel campaign management software for telecom operators

Mobileum’s iCampaign software enables CSPs to run innovative and highly targeted marketing campaigns for roamers in order to deliver rich and engaging roaming experiences.
  • Manage engaging holistic campaigns across all marketing channels.
  • Track results and find out which messages are delivering the best results with which subscribers, according to the context and distribution channel.
  • Fine-tune your campaigns and maximize your ROI. Understand trends and track how each recipient is interacting with the different marketing initiatives and channels over time.
  • Take advantage of the rich analytics to adapt and modify your marketing efforts for the future to increase performance and ROI.

Track & manage the marketing campaign activities from one single platform

Mobileum’s iCampaign was designed to help our telecom customers to build successful cross-channel campaigns. iCampaign optimizes the campaign planning process, simplifies the management of marketing operations, and automates the realization of multi-channel activities.

This can be achieved through a wide range of practical features made available into the product, as well as due to its open and flexible architecture that delivers simple integration with multiple data sources from data collection to customer offer acceptance and service provisioning. Moreover, the system can deal with real-time data and deliver automatic responsive actions, which allow our telecom customers to deliver their subscribers always the best roaming experience and brand perception. 

See how Mobileum can help protect & grow your business

Over 750 Telecom companies, in more than 150 countries, are scaling their business with Mobileum solutions.

6 Ways on How iCampaign can help deliver superior multichannel campaigns

Multichannel Touchpoints
Use a combination of communication channels – SMS, USSD, Flash, Email, In-App, RCS – and enable subscribers to take action in response – preferably to buy a product or service – using the channel of their choice.
The Right Message To The Right Users
Take advantage of iCampaign integration with Mobileum's Roaming Business Advisor to detect permanent in- and out-roamers, using segmentation techniques to filter in-roamers or offer more value-added offers to out-roamers to improve roaming profitability. Use your data or 3rd party data to launch an advertising campaign.
Create and Track Subscriber' Segments
Leverage Roaming Business Advisor’s rule builder to create micro-segments of interest to address with campaigns and track behavior and performance of that segment over a designated period. Identify what your subscribers like and send hyper-targeted and contextual messages in real-time.
Campaign Simulation & Control Group Testing
Create test groups, perform A/B experience, maximize results from multichannel touchpoints initiatives and integrate results all your legacy systems and fulfillment processes, by creating workflows for delivery and offer acceptance.
Intuitive Campaign Rule Designer
Make campaigns that are easy to build; name it, choose start and stop dates, and choose which dynamic or static prospect lists to target. Then simply drag and drop campaigns steps in the order of your choosing.
Campaign Analytics Tool
Use the campaign analytics tool to measure the effectiveness of all the campaigns you've created in iCampaign. Get campaign effectiveness reports show all activity initiated by a specific campaign. 

Stimulate silent roamers with effective, contextual campaigns.

Mobileum’s iCampagin works in conjunction with Retail Business Advisor (RBA) in order to propose the most appropriate plans and campaigns in real-time to encourage low-usage customers to roam. Outbound roamers can be classified into groups, such as those with data roaming turned off or those that are only sending text. These subscriber lists can then be uploaded to campaign management system to stimulate usage via appropriate text or email offers.

Mobileum's Roaming Management Software

Whether you’re focused on driving efficiencies in our current roaming business, or looking to leverage new business models, Mobileum’s roaming solutions can redefine how your roaming business can compete in a digital world.

Different contextual outreaches for various travel stages

Mobile messaging – such as SMS campaigns – are no novelty when it comes to marketing and communication initiatives, but that can change if you deliver truly personalized at scale at which they become innovative. iCampaign allows you to automatically send messages, customized by country and carrier, to end-users when they are registered in a visited network.

Moreover, we have boosted our marketing campaign platform with a ton of powerful features, that allow collecting feedback from on-the-go customers, with automated, integrated, and branded surveys. When used in conjunction with other channels, iCampaign' SMS surveys can help telecom companies mastering a truly Omnichannel feedback program.

Leverage the digital channels to generate more (targeted) sales

It’s becoming more common to use social media tools such as Facebook, as a way to connect with customers to present service offers, and Messenger is one of the best digital platforms for building customer relationships. It becomes even a more compelling approach when used together with bots that automatically chat with users through AI technology. Without even interaction with the subscriber, you will already have information about their interests and needs to start building target customer offerings.
The Messenger bots can communicate with the subscribers during product presentation and the API will integrate all of the customer choices with all your legacy systems and fulfillment processes, creating one workflow for delivery and offer acceptance.

Link roaming predictive analytics with targeted campaigns

Roaming teams can anticipate roaming travel with Mobileum’s predictive models that provide accurate forecasting of roaming customers with a clear graphical representation of results and expected trip duration.

Based on real-time analytical insights, MNOs can proactively serve their roaming customer base with the most suitable plans, by delivering targeted campaigns. By using analytics to detect customer context, even before the subscriber travels, operators can proactively offer targeted bundles tailored to the roaming individual’s sales history and usage.

Recommend relevant packs to gain new revenue streams

For international travelers, staying connected has become a priority for checking emails, making calls, or even utilizing “survival apps” such as Google Maps when traveling abroad.

Since travelers can choose from many different connectivity options - Wi-Fi, local SIM cards, or roaming — the competition is high. Mobileum’s Roaming Business Advisor enables MNOs to detect, identify, and segment roaming users in real-time (i.e., silent roamers, permanent roamers). With these insights, operators can proactively monetize their roaming status by offering the most suitable packs or bundles that contribute to new revenue streams.

If the operator does not yet provide the most suitable pack, recommendations are made by the system to help design the most appropriate offering.

Mobileum Network Services Portfolio

Discover why the Mobileum product portfolio is changing the roaming landscape worldwide.

Our roaming solutions, built on machine learning, offer the best technology to enable fast innovation.

Policy management can be used to charge subscribers based on their volume of usage of high-bandwidth applications, charge extra for QoS guarantees, limit app usage while a user is roaming, or lower the bandwidth of wireless subscribers using heavy-bandwidth apps during peak usage times.
Retail Roaming
Data access is still a growth engine for operators and is helping in compensating the decline in voice and messaging revenues. An important component in LTE networks is the policy and charging control (PCC).
Monitor and control network use in real-time to boost roaming revenues. Support the creation and enforcement of a wide range of roaming service packs, across voice, SMS, and data services.

Analyze campaign performance in the analytics tool

You can use the analytics tool to measure the effectiveness of all the campaigns you have created within iCampaign. Detailed campaign and customer analytics help you assess the effectiveness of your marketing efforts by systematically analyzing campaign success metrics.

In the end, these are the numbers that will show you what is - and isn’t - working as well as what should be changed, tweaked, or eliminated. iCampaign analytics can help you fine-tune and optimize your marketing initiatives and the conversation rate to the service provisioning. Ultimately, these are the numbers that reveal whether your investment in marketing is a worthwhile effort.

Accelerate VoLTE roaming

A guide to accelerate interoperability, by making interconnection, peering and roaming easier.

Roaming Business Advisor Analytics
iCampaing delivers a tight integration between these 3 components to allow CSPs to create personalized offers to subscribers

Roamer Analytics
Conduct micro and macro customer segmentation based on subscriber usage profiles, trends, and demographics. Encourage low consumption customers to use more mobile services by identifying clusters of mobile customers and designing suitable roaming policies.
Retail Analytics
Provides intuitive insights into the Roaming Business and across various KPIs, such as revenue, cost, margin, travel trends, subscriber personas, packs analysis, pack recommendations, and campaign uptake analysis with a wide range of input data to create a holistic view of roaming.
Travel Prediction
Predict likely travel destinations, trip durations, and expected roaming usage. Based on this information, MNOs can recommend the best offer for each customer type and increase roaming revenues.