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 April
2004, 2nd Edition, quarterly edition |
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Will 2004 be the year of the mobile enterprise
“Responses of telecoms professionals to a commissioned online survey carried out by ARC Group just before 3GSM, clearly indicated that mobile enterprise solutions would be the hottest mobile application of 2004. ”
3G Daily News, 3 March 2004.
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Customer retention initiatives, a business imperative for Telecommunications
"In a market with extremely high penetration rates, such as the Portuguese, and having Optimus a broad base of customers, investing in customer loyalty is a business imperative. The investment made in retention projects is rapidly recovered"
March 2004 Cláudia Machado, Optimus Marketing Information Systems Director
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GPRS Roaming too slow?
Achieving parity with voice roaming is not a trivial task. The work needed to set up a GPRS roaming agreement means that operators would be hard-pushed…Operators need to speed up not just the signing up process, but also the implementation and testing.
3G World Congress, 2004.
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